Brace yourselves and conceal the kids. The Chrysler 300, an aging full-size sedan whose finest sales days are long behind it, wishes to add a little style to its top-flight 300C model.
No, there won’t be a monster of an engine borrowed from a Satanic-sounding Dodge. There will not be head-turning paint choices. Instead, Fiat Chrysler will endow its glitziest model with something found on the lesser-ranked 300S.
It’s an appearance package. A Performance Appearance Package to use FCA’s selected name. This tiny bit comes over the way of Mopar Insiders, which discovered a new option poised to land on 300 purchasers. (The brand name’s customer website does not currently show it.).
You’ll recall that the 300 is not a model that generates numerous headings. Undoubtedly, aside from a flurry of press about the model’s near-certain discontinuation in 2021 (or earlier), media stories are scheduled for the 2 Dodge models developed along with with the 300 at FCA’s Brampton, Ont. assembly plant. There wasn’t a single 300 on the car provider I saw leaving Brampton Assembly last month.
Indeed, it was inconclusive evidence of the model’s decreasing sales relative to the fairly healthy need delighted in by Dodge’s Challenger and Charger.
What does the Performance Appearance Package bring 300C buyers? A choice of components from the 300S model’s Sport Appearance Package (seen above)– specifically, an “efficiency” front fascia with revised fog lights and barely-there side sills. The 300S’s package, mimicking the looks of the brawny SRT model offered overseas, retails for $1,795 and includes a blacked-out grille surround and rear lip spoiler. The $695 plan offered on the 300C doesn’t get that wild.
If it needed to be stated, the powertrain does not receive the 6.4-liter V8 that’s likewise missing from the unavailable SRT’s 300C doppelganger. American 300 buyers stopped having the ability to tick an SRT box in 2015.
Chrysler 300 sales peaked with the current, rear-drive iteration’s launching in 2005, consistently falling year over year from 2012 onwards. Last year saw 46,593 300s offered in the U.S., compared to more than 144,000 offered in 2005. Over the first five months of 2019, 300 volume declined 36 percent as the Charger’s appeal rose 4 percent.
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